Diamond Facts

Diamond facts The four ways of judging gemstones are known as the 4C's.
They are:

The way a diamond handles the light, and its individual sparkle, is called its fire or brilliance. This brilliance and fire can be scientifically measured and defined. The closer to mathematical perfection the cut, the better the fire. Think of these facets as tiny mirrors positioned so as to reflect light back and forth to each other—then out the top of the diamond. Good cut, good sparkle, and fire is the result. In a badly cut diamond, the facets do not line up properly to reflect the fire and sparkle out the top of the diamond—a lifeless diamond.
 
The Benefits of buying a qualified diamond:

1. Displays rainbow colored fire (people will notice the diamond).
2. Well-cut quality diamonds are more valuable.
3. Diamond prices have increased or stayed the equal to inflationary loss of buying power.
4. Diamonds are real family assets.
5. Diamonds can be traded up to larger sizes or better quality.

 

Deep Cut

  

Correctly Cut

 

Shallow Cut
Light deflects out
of bottom of facets		   Fire & sparkle reflected out of top   Light reflects out of
lower girdle facets

 

Hearts on Fire Diamonds

 

Marshall's offers exquisite Hearts on Fire diamonds. The ideal cut gives Hearts on Fire Diamonds a brilliance you can see. But there's also something brilliant that's invisible to the naked eye. Every Hearts on Fire Diamond has a logo and an individual identification number specially laser-inscribed on its circumference.

 


  • The logo is your proof of authenticity as an ideal cut Hearts on Fire Diamond.

  • The unique number is your proof of ownership in case of loss or theft.

When you buy a Hearts on Fire Diamond, you are guaranteed a superior diamond. Every Hearts on Fire diamond is ideal cut for maximum beauty and brilliance. Every Hearts on Fire Diamond has a laser inscription for proof of ownership and authenticity. See for yourself by asking your jeweler to show you the difference between an ideal cut Hearts on Fire Diamond and other diamonds.

Also, take advantage of a Hearts on Fire jeweler's expertise. All of our jewelers are carefully selected and especially qualified to help you understand diamonds and make a selection with confidence. We think you'll agree that choosing a Hearts on Fire Diamond is your most brilliant decision.